Rhytidectomies have increased in the United States over a long period with small exceptions that researchers have tied to poor or fluctuating economic conditions. In a range of survey information that included 2000, 2012, and 2013 by plastic surgeons, Rhytidectomies ranked consistently in the top five most common cosmetic procedures.
The following excerpts from a representative sampling compiled by the Association of Plastic Surgery over the period of 2000 through 2013:
- 2000 – 133, 856 facelifts
- 2012 – 126, 320 facelifts
- 2013 – 133,320 facelifts a six percent increase over 2012
- 2014 – 141,312 facelifts (Estimate based on six (6%) percent increase)
The Current Trend
The consensus among cosmetic surgeons was that the number of facelifts would increase in 2014 over 2013, the last year for which complete survey data is available. In data released in 2014, the American Association of Facial and Plastic Reconstructive Surgeons made some relevant observations and findings, as follows:
- Facelifts were among the most frequent surgeries performed on women; facelifts and rhinoplasties averaged 37 procedures per surgeon year.
- Husband and wife dynamics created the most likely pairing for facelifts, with 31 percent of facial surgeons surveyed reporting an increase in married or couples plastic requests in calendar year 2013.
- A spouse, significant other, or partner had previously had facial plastic surgery in 21 percent of male plastic surgery requests.
Social media have grown into a major area for interaction. The popularity of cell phone video and photography have created a demand for surgical services focused on facial appearance and particularly youthful looks and attraction. Some social media focus heavily on facial appearance such as Instagram. The focus on the face is intense. The selfie is a camera close-up that emphasizes your facial appearance, and it uses a full-screen view on a computer or mobile device. The main source of increase is among women and in age groups up to 70 years of age.
Impact of Social Media
The influence of social media is a major driving force in the increase in facelifts. The increase of requests from persons under 30 years of age, a group keyed strongly to social media usage, is evidence. Surveys point to social media and the focus on facial appearance as a major motivation for facial surgery. Thirteen percent of surgeons responding to a survey by the AAFPRS pointed to photo sharing as a driving factor in increased requests for surgery. The facial appearance on social media was a major cause of dissatisfaction with patient appearance.
Business and Career
Another important source of increase in requests for plastic surgeries is in career minded individuals and business people,and a substantial portion of candidates are men. As photo introductions proliferate in the Information Technology age, business persons invest more heavily in appearance. There is an inevitability to posted photos on business pages and electronic business cards. Many people must take photographs in business functions and settings.
Association of Plastic Surgeons
American Association of Facial Plastic and Reconstructive Surgeons